Preserve Val d'IsèreOur approach explained
Together, the stakeholders of the destination have developed an awareness campaign: “Preserve Val d’Isère.”
Preserve Val d’Isère is a call for collective awareness, for strong and concrete actions — an appeal to every resident, every visitor, and every professional to become an active participant in this transformation.
Flocon Vert, Montagne Zéro Déchet Sauvage by 2030, Val d’Isère Téléphériques’ low-carbon pathway, the Ecomove collective — among others — illustrate how the Val d’Isère ecosystem has been committed for nearly 20 years to preserving its fragile heritage.
In the first phase, the campaign will be rolled out through tourism communication media and local initiatives, featuring impactful visuals aimed at residents and visitors alike.
Our ambition: zero litter by 2030.
This is not just a goal — it’s a mindset. Every resident, every visitor, every professional becomes a driving force in this transformation.
We are not seeking to protect passively, but to preserve actively.
Our approach is far from being a constraint; it is a genuine opportunity.
















