For this winter we’ve shot two amazing videos to illustrate the pioneering spirirt of Val d’Isère. Today we’re releasing Stephan Lacas & Snow Stories and showing how these videos came about.
The Challenge: Val d’Isère is a world-class destination, a centuries-old mountain farming village that began to attract tourists in the early years of the 20th century before developing into a ski destination in the 1930s. It’s renowned not only for the quality of its skiing, but for its character and traditional farming way of life that the locals still strive to maintain. Val d’Isère is like no other ski resort. Quite simply, it is unique.
The Idea: to reaffirm the identity of Val d’Isère around this pioneering spirit still embraced by the locals and enjoyed by visitors for almost a 100 years. To view the resort through the lens of these early settlers here in the mountains of the Savoie.
Our creatives: A visual campagne which mixes historical images with present-day pictures to illustrate the unique heritage of Val d’Isère, a combination that marries the past with the present sporting image of the resort.